What BizViz Offers
BizViz provides advertiser reports in two ways: as PDF documents that can be emailed to advertisers, or as online reports where advertisers can login to view performance data and sales leads. BizViz is now also rolling out a feature that provides real-time email alerts to advertisers whenever a designated action relative to a specific advertiser occurs (such as an ad view or click-through). Advertisers can use these as sales leads or simply for insight into how their ad programs are working, and the ongoing parade of qualified prospects these alerts deliver speak powerfully and continuously to the quality and engagement of your audience.
Remember, every report BizViz provides is advertiser-specific and every report shows your advertisers not only the quantity of various activities, but the names and addresses of the companies associated with those activities.
BizViz is also now rolling out a sophisticated Request for Information (RFI) feature that gives you a powerful new capability for your website and integrates seamlessly into BizViz PDF and online reporting, so advertisers get a true "dashboard" summary of how your website is producing opportunities for them.
We've also learned from working with our clients that BizViz can't just offer a cookie-cutter solution. That's why our service is as flexible as we are. Some of our clients generate reports monthly or even quarterly. Some of our clients want real-time data. Some of our clients just want data they can integrate into their own reporting. Many clients have differing philosophies on whether or not all advertisers sholud receive reports and we accommodate. Whatever your exact needs, we can and will work with you.
And let us say it again: we don't just tell you how many people viewed or clicked; we tell you who viewed and clicked, with full company name, address, company size and NAICS/SIC classification. We change the conversation from "how many" to "who." That's the information edge your salespeople need to speak to the quality and responsiveness of your audience, to demonstrate your value, and to tell the whole story about what makes you different and better.
A note on implementation: BizViz is what's called a "software as a service" offering, meaning there's nothing to install and no ongoing involvement by your IT staff. We're all about making it simple and keeping it simple.
A note on privacy concerns: From the day it was founded, BizViz committed to not report any information on individuals, ever. All BizViz reporting is on the company level, and all information that is reported is from the public domain or reputable commercial business databases. A slight tweak to your existing site privacy policy is generally all that's needed to cover your use of BizViz analytics.
A note on competitors: Recently, the area of website visitor identification has become quite trendy. Yes, there are other companies with services that sound like BizViz. Please keep in mind two important distinctions: First, BizViz has been focused on website visitor identification since it started in 2002, and we've been tweaking and enhancing our processes continuously since then. None of the other companies in this field can claim that length of experience. Second, BizViz is the only service that is solely focused on the business information industry and provides flexible, advertiser-level reporting.
A note on site registration: If you are capturing deep, quality information on your site visitors through forced registration on your site, the standard BizViz reports probably aren't for you. At the same time, you may have needs to backfill and enhance your registration data, or other specialized needs. If so, don't hesitate to contact us. We're not afraid of customized solutions!